The Cinema Times, Kathmandu- Turning the promotion into a full-blown cultural celebration, ‘Jante Bakhro’ team hosted a spectacular event ‘Jante Bakhro Saajh’ at the courtyard of City Square Mall. The promotion style was one of a kind, instantly drawing curious onlookers and making a buzz of excitement.

Set to hit the theatres this Friday, Jestha 23, the much-anticipated cinema ‘Jante Bakhro’ is swinging the promotion ball a little differently. Previously, posters of the cinema appeared on the city tempos in major cities, catching the eyes of everyday commuters. But the real showstopper came Saturday. It was a spectacle.

The horse-drawn carriage with actor Garima Sharma dressed as a radiant bride , panche baja blaring and youths marching in custom ‘Jante Bakhro’ T-shirts with a goat’s head cutout- the whole wedding-style procession was for the ‘Jante Bakhro Saajh’.

The cinema’s cast including Asif Shah, Bishal Pahari, Kamal Devkota, Lokendra Lekhak, Samapika Gautam, along with director Simosh Sunuwar, writer Pradeep Bhardwaj and producer Santosh Gautam’s presence added to the event’s charm.

The crowd gathered as the cinema’s catchy songs- ‘Ghamai Raja’, ‘Angurko  Jhuppo’ and the vibrant “Muku Muku Mya’ played at the venue. Singers Babul Giri, Mahesh Kafle, Asmita Adhikari and others electrifying performance had the audiences singing and dancing along.

Director Sunuwar believes that this kind of interactive promotion helps audiences feel more connected to the story even before stepping into the theatre. It is not just a promotion gimmick- but about reviving nostalgia. The cinema celebrates the essence of Nepali culture in village life, the traditions that are slowly fading- like wedding guests enjoying feasts in leaf plates (Tapari) while seated on the ground. The cinema captures the traditional practices and offers both entertainment and cultural insights to the younger generation.

Presented by MUIN Entertainment, ‘Jante Bakhro’ is a social comedy based on a unique Nepali tradition. The cinema features cinematography by Uttam Humagain and DOP by Hari Humagain, editing by Sunil Shivabhakti and poster design by Royal Bhimsen (Trident Concept Team). Produced by Santosh Gautam, the cinema will be distributed by Tea Folks Films and its digital rights have been acquired by G21 Digital.

‘Jante Bakhro’ is a celebration of heritage, humor and heartfelt storytelling. Catch it in cinemas on Jestha 23.